ASchechner

toc = Wiki Organization = The York School Personal Project Student Handbook information is written in brown.

**Action items (due dates, forms etc.) are written in red.**

YOUR PROCESS JOURNAL ENTRIES SHOULD BE WRITTEN IN BLACK. PLEASE MAKE SURE THAT EACH ENTRY IS PROPERLY DATED.

= Process Journal = = = Maintain a process journal containing all your thoughts, decisions and actions. This document allows you to record your progress as you work on the project. It should be completed honestly and regularly to show how your project is developing. The process journal will also help you as you write the various sections of the report.

* //Adapted from MYP Personal Project Guidelines, Jan 2004// The process journal should be written in each of the following stages of your personal project: Investigate, Design, Plan, Create and Evaluate.

**The process journal will be collected along with your written report on the due date for submission: December 11, 2009.** The process journal is your account of the progress you make with the personal project. It is about:

a) What you are doing at that moment. b) What you are thinking c) What you are accomplishing d) How you are coping with each of the different stages of your project e) How well you are dealing with problems and what you are learning about yourself as a result f) What makes you happy, annoyed, angry, nervous, disappointed, proud g) It needs not contain only written material, you can use pictures, photos, sketches, checklists, recordings, anything which provides evidence of your planning and progress

For example:


 * Date || Thoughts/plans/challenges/decisions/accomplishments || Materials/Sources consulted ||

=Guiding Question (Big Idea)=

How can I use graphic design to promote and raise money for different charities?

=I. Investigation=

**Part I: Brainstorming:**

[|Investigate_Brainstorming.pdf]

**Part II: Some questions to consider**

Is there anything that you want to learn more about? That you’ve always wondered about? Are fascinated by? Is there anything that you’ve always wanted to learn to do? What are you interested in finding out about yourself? What challenge would you be willing to take? Have you traveled anywhere that changed your view of life? Where did you go? Have you ever experienced anything that changed your view of life? What was that experience? If you could go anywhere (country, city, building, behind the scenes) where would it be? If you could meet anyone, who would it be? Is there any deceased person that you wish that you had met? Who and why? Is there something in your culture/heritage to investigate, bring attention to, celebrate?

Do you have future aspirations? Describe them. Do you have any hobbies? What are they? Do you play any sports? Which ones? Do you participate in any competitive activities? What are they? Do you play any musical instruments? Which ones? If you don’t play any musical instruments, would you like to play any? Which ones? Have you developed any skills that you could use in your personal project? What are they? What are your major personal accomplishments? Why do you consider them accomplishments? Do you belong to any clubs, community organizations etc. that could be incorporated into your personal project? Which ones?
 * Part III:** **Questions to consider**

**NOW READ ALL THAT YOU HAVE WRITTEN AND SEE IF YOU CAN MAKE MORE PROGRESS IN FINDING A SPECIFIC TOPIC FOR YOUR PERSONAL PROJECT. YOU MAY WANT TO DO THIS BY:

1. USING A MIND MAP VIA INSPIRATION OR BY HAND. YOUR MIND MAP** **WILL NEED TO BE SCANNED AND INSERTED INTO YOUR WIKI.**
 * 2. WRITE OUT ANSWERS ON LAPTOP OR BY HAND.**

1. Eliminate (cross out) any repetitive ideas 2. Eliminate any ideas that you really are NOT interested in pursuing 3. Put together any similar ideas 4. How can you relate your ideas to an Area of Interaction? Which one? Or two 5. Consider how relevant the ideas are to real life (are they doable?) 6. Consider the ideas most meaningful to you. Consider what, of yourself, you can bring to your ideas. 7. Can you formulate any questions about your ideas? Take a point of view? 8. Is your idea “researchable, interesting, realistic?


 * BY NOW YOU SHOULD HAVE A MORE DIRECTED TOPIC FOR YOUR PERSONAL PROJECT. DO YOU HAVE ONE? WHAT IS IT?**

1b) Areas of interaction [[image:tyspersonalproject:AoI.png caption="AoI.png"]]
[|Areas of interaction as lenses.doc]

1c) Focusing to a guiding question
**WRITING THE GUIDING QUESTION**

A good guiding question is characterized by the following:

i) that prompts students to ask more questions ii) has multiple answers iii) ensures students learn content and do research iv) promotes deep thinking about an area of interaction v) not easily answered

Examples:


 * **Topic** || **Guiding Question** ||
 * Safety || ‘How can I better design traffic flow around my school?’ ||
 * Poverty || ‘How can I help reduce poverty in my city?’ ||
 * Sport Violence || ‘How can I bring awareness to soccer violence and how can this be reduced?’ ||
 * THROUGH YOUR PERSONAL PROJECT YOU MUST ANSWER THE GUIDING QUESTION YOU CHOOSE ****.**

__ ** MYP PERSONAL PROJECT 2009 PROPOSED TOPIC ** __ ** THIS MUST BE COMPLETED BY Feb 25th **

  **Name: ** Aya Schechner **HR class**: 9A ** Approval ** 
 * STAGE 1 INVESTIGATE **
 * MYP PERSONAL PROJECT 2009 PROPOSED TOPIC **


 Crafts, Design (especially graphic design), Business 

__2. Briefly explain what inspired you to choose this topic.__

I went to a small store in New York and saw that they were selling t-shirt with designs on them to promote something, like the World Wildlife Fund, etc. I thought it was a really good idea and that it could be interesting to design logos or something like that for different causes. 

__3. Check applicable AOI__ **Community and Service** 

__4. My guiding question is: (be as clear as possible).__

 How can I use graphic design to promote and raise money for a cause? __ 5. Briefly explain how the above AOI(s) will be the focus of your project and how your guiding question is connected. __<span style="color: #000000; font-family: 'Calibri','sans-serif'; font-size: 11pt;">

Community and Service is the focus of my project for several reasons. Firstly, I will be using graphic design to promote causes or charities. Also, I will use the designs to promote the causes among my community.

Ask yourself the following questions: 1. What kind of information do I need to research? a. I need to research background information on graphic design, samples of graphic design, how to come up with logos (or symbols, for the charities), how to promote my project (to get people to buy it), how to create a successful survey (to predict how many people will want to buy the product, and what charities to support)

2. Who has information about my topic? How do I contact people? a. I can go to my art teacher, Ms. Siksek, and ask her about graphic design b. I can ask someone in the I.T. office about what photo editing programs exist and how to get/use them c. Once I decide on which charities to support (probably around 3), I can ask coordinators or P.R. people there about their charities and what they do, so I can convince people in my community to support them

3. Where do I find the necessary material? a. I can go to the public library, or the school library b. I can search online, using both standard search engines (i.e. Google) and through the Toronto Public Library online resources

4. Do I need to go to libraries other than the school library? a. I think I will go to other libraries because it is more convenient; I think that I will have to take out a large number of books and I think it is easier to do it over the weekend. In addition, the TPL has many online resources that will be useful to my project.

5. Do I need to interview individuals? a. Further into the project, when I am designing my product, I may have to talk to people who are artists or know about graphic design, or to people who are knowledgeable about computer software and how to use it. b. I may need to interview/chat with people who work in art/craft stores about what materials to buy

6. Do I have to carry out my own experiments? a. I will have to make several designs for each charity (and see which ones are most effective by showing them to people in my family/community) b. I will have to test different materials

7. Do I need to prepare, circulate and analyze surveys/questionnaires? a. I think that it would be really helpful to know what kind of charities people in my school/family find worthy; how much to charge for the pins, i.e. how much money they would donate; what makes them buy a product – friends say it’s worth it? They see ads? (this will help me plan my advertising/marketing campaign/system)

8. Do I need to visit a museum? Gallery? a. I don’t think I will have to visit a museum or gallery to produce my personal project. There are probably many samples of graphic design in books or on the internet.

** Gathering the Necessary Material and Research ** When you have found a source of information and/or inspiration, you will have to decide how useful it is. The list of sources in your report should only include those you have actually used. Write an annotated bibliography for each resource in the section below. Remember to keep your personal project goal in mind. This will help you to select what is useful and relevant.
 * A book, journal, internet site: see **Bibliographic Resource tab** to the left.
 * An interview: record date of interview, name, address, title of person
 * A work of art: record name, artist, location of gallery/museum
 * An experiment: apparatus, circumstances

__1d) COLLECTING RESOURCES__ Fill out this table below as you go... (at least 1 print source, 1 website, 1 interview) //List below://  10 library books, 5 about Graphic Design and 5 about Marketing and Advertising. I also have a survey that I am conducting right now. I still need to get an interview, and research some more online. || N || Conduct necessary interviews as need arises
 * **Questions:** || **Y/N** || **Plans** ||
 * Have I collected a variety of resources?

research online || = //**Survey Notes**// =
 * Are the resources enough to answer my question? || Y/N || I have a basic understanding of how to answer my question but I will benefit from more research, like reading all of the books and conducting an investigation on the internet. ||
 * Do the resources support the area of interaction(s) || Y/N || Most of my resources so far relate to the AoI Human Ingenuity, but I will do more research online and in person to gather information about charities (Community and Service) ||
 * What changes could I make in my design(planning) and research to attain better results? ||  || I think I need to write up a survey to find out what charities are deemed as worthy by teens, so that I can consider them in the designing of my product. ||

__ **Creating the Survey: Brainstorming** __ =Who?= The survey will be targeted at students in grades 6/7-12 and teachers =What?= This survey will be a foundation for me to use to start designing my pins. It will consist of a few short questions so I have a better idea of my market. =Where?= I will send this survey out to Upper School students and teachers at York, as well as (possibly) survey “Senior Division” (grades 6-8) students at my old school (Bialik Hebrew Day School) =When?= I plan to have this survey done by Monday, June 1st, and then have it approved on Monday or Tuesday, keeping in mind that I want to email it out on Tuesday. =Why?= This survey will give me basic information about the level of knowledge and interest that my potential consumers have in different charities. This will help me choose which charities to support through my project, resulting in a higher amount of money raised than if I just used generic, random charities. =How?= I will first construct the survey on a Word document. Then, I will edit it, referring back to the research I had conducted about writing effective surveys. I will then have my mom read it over, and get her feedback. After that, I will show the survey to my 12 year old brother (grade 6, youngest age I could survey) and get feedback from him. Once I am satisfied with it, I will use the website Survey Monkey to construct an online version of the survey. Then, on Monday or Tuesday, I will meet with my Personal Project Mentor (Ms. Verkouille) to have the survey approved. I might need to get permission from someone else in order to be able to send out the email to the entire upper school students and faculty, and I will do that as soon as possible (before Tuesday). I hope to be able to email the survey link on Tuesday evening, and have the survey close on Saturday (allowing people to answer it for 4 nights). Depending on how many people answer my survey, I will determine the best plan to approach surveying at Bialik. I think that I will choose a random sample of 2-4 kids from every class (approx 6-16 kids per grade) and survey them, and then enter the results into the survey.

Creating the Survey: Potential Questions and Explanations
1. *How old are you? 2. Do you or people in your family donate to charity/ies? 3. If you answered 'yes' to the previous question, do you or your family tend to donate to large and well-known national or global charities, or to small, local charities? 4. In your opinion, the charities that are the most important are the ones that focus on...? (Select one) 5. Which of the following charities **have** you heard of? (Select all that apply)
 * 13 and under
 * 14 - 19
 * 20-29
 * 30-39
 * 40-49
 * 50 and over
 * I think I will make this question mandatory to answer because it will help me determine which age group donates to which charities. Also, since this survey will be completed anonymously, the person's age will be the only thing I know about them.
 * yes
 * no
 * don't know
 * I predict that a few people may feel the need to not be fully honest with this one, although this survey is anonymous. However, it's an important question because it will tell me what % of people would be interested in donating through purchasing pins
 * National or global
 * Local
 * Don't know
 * This will help me decide which range of charities to focus on
 * Animals and the environment (the Humane Society of Canada, etc)
 * Cancer and disability (Canadian Cancer Society, The Canadian Abilities Foundation, etc)
 * Children (The Children's Health Foundation, Kids' Help Phone, etc)
 * Education (People for Education, Classroom Connection Learning Foundation, etc)
 * Homelessness (Raising the Roof, Habitat for Humanity, etc)
 * Human Rights (Canadian Rights Action Foundation, Canadian UNICEF Committee, etc)
 * Other: ...
 * This will help me decide which range of charities to focus on
 * ORA (Organization for the Rescue of Animals)
 * Pollution Probe
 * Greenest City
 * Best Buddies of Canada
 * Big Brothers and Big Sisters of Toronto
 * CNIB (The Canadian National Institute for the Blind
 * Silent Voice Canada
 * True Davidson Meals on Wheels
 * I think that I should support charities that are a little less well-known but are still important, and I'm curious to find out which ones are actually known among most people my age.

Communication: Writing the Email to be Sent w/ the Survey
Hey York! In preparation for creating my Personal Project this summer, I wrote a short (only 5 questions) survey to gather data from people at school and in my community. The survey is completely anonymous and should take about 2 minutes to complete. I would really appreciate your time and opinions!

Click on this link to get to the survey: []

Thank you, Aya Schechner 9A

--

I also decided to seek permissions in surveying students at Bialik (the school my brother currently attends). I chose to e-mail the Vice Principal of Senior Division (grades 6-8) at Bialik, because she seemed like the person who would decide whether I could survey there or not. She responded saying that I can survey the Class Reps of each class (total of 6 or 7 kids). Although I had originally meant to survey all the Senior Division students (approx 200), this would have to do...

Survey Results
= Research =



=II. Design=

**STAGE 2 DESIGNING THE PERSONAL PROJECT** After collecting and analyzing resources you are now in a position to make decisions about the best way to carry out your personal project.

Consider a table weighing out the different options you could take evaluating the pros and cons of each design option.

__** CHOOSING and APPLYING TECHNIQUES **__
 * Design / technique || Pros || Cons ||
 * 1. Pins || * Inexpensive to make and buy
 * can be worn in school
 * can be attached to various objects i.e. clothing, bags
 * visible to other people
 * "walking advertisement"
 * not time consuming to make || * can be hard to notice unless you know what to look for
 * can be lost
 * hazardous to small kids or pets ||
 * 2. T-Shirts || * very visible
 * popular item of clothing
 * large - space for a lot of designs
 * "walking advertisement" || * cannot be worn in school
 * some people may not buy them because they dont appeal to them
 * expensive to make and to buy
 * time consuming to make: printing ||
 * 3. Locker Magnets || * inexpensive to make and buy
 * can be used in school or at home
 * not time consuming to make || * will be inside the locker or in someone's home, so not that many people will see it
 * stays in one place
 * can be lost
 * can break easily (Magnet can come off) ||

Decide which design/technique you will use and write an explanation why you chose it. Out of the three options I have designed (pinks, t-shirts, and magnets), I chose to make pins. The main aspects of the pin design that lead me to choose it were that it is inexpensive (unlike the t-shirts), not time consuming (unlike the t-shirts), travels with the consumer (unlike the magnets), and can be worn and seen in school (unlike the t-shirts and the magnets). I found that the limitations are not very significant. I will create enough posters and let enough people know about the pins that they will be noticed, and will hopefully be talked about; I actually think it is a good thing if the pins are small and might get lost, because that might motivate the consumer to purchase another pin, which translates into more money donated to the charity; lastly, it is true that the pins can be hazardous (to small kids, etc), but I can include that in the posters, and assume that the consumers know of the potential dangers. I think that since the pins are the smallest of the three options, it will take less time to design them. This means that I could have more than one design for each charity. What will my ideal Personal Project look like/be when it is completed? My ideal Personal Project will be made up of 3 parts: the pins themselves, the money made from the pins and donated to the charities, and the posters created to promote the pins. I would like to make 3 series of pins, each one for a different charity (so three charities in total). Within each series, I would like to design at least 2 pins, so that consumers can choose one that they like. The idea is that there will be 2 options for the consumer to make: 1. The charity they will support. This will be reflected in which “series” of pins they choose 2. The design they will wear. This will be reflected in the design of the pin that the consumer will choose.

I have several ideas of what groups should know about my project, and what groups would want to support it. 1. My school community (probably focusing on Upper School students and teachers, not so much on the Lower School – they might not be interested). I will create posters and possibly advertise online; in addition, I will create a survey and send it out to the students/parents of the school. 2. My family and family friends. I will email them surveys or posters, or speak to them in person 3. My out-of-school friends. Same plan as for family and family friends. 4. Students and teachers at my elementary/middle school (my younger brother’s current school). It is a Jewish day school, and one aspect that it often supports is “Tzadakka”, fundraising for different causes. I think that if I tell people of authority (i.e. Senior Division vice principal, Beverley Young) about my project and how I could benefit from surveying / selling the pins at the school, I might have a chance of getting permission to do that.

So, to conclude, at the end of the project, ideally, I would like to have: 1. Pins – sell as many as possible 2. Money raised and donated to the charities – I think that I will first gain back all the money I spent on supplies for the pins and posters, and the rest of the money will go directly to the charity (no profit) 3. Posters that I made 4. Some kind of written explanation or a way to communicate what I did. Maybe a report, but I still have to consider my options.

Pin Designs
= =

=III. Planning=

**STAGE 3 Planning the Personal Project **

After your research you are ready to plan how you will carry out your Personal Project.


 * Step 1:** Make a chronological list of steps you will take


 * Step 2:** Prepare a list of materials/resources needed and where and how you attain them (consider associated costs, people to consult and scheduling challenges if applicable).


 * Step 3:** Prepare a time line showing what you will do at each step (ie. A calendar or table itemizing action plans/anticipated results).


 * Step 4:** Include back up plans/alternatives should changes need to be made.

Planning and Development Worksheet:
__Due Date:__ April 29

//This is the first step of your project – to plan and to make a goal. Your goals and timelines may change throughout the project somewhat, but it is important to state and explain clearly the reasons for the changes in your process journal.//
 * You must complete this worksheet and share it with your supervisor at the your first meeting. At the end of the meeting both you and your supervisor will sign this sheet.**

Topic: The topics of my Personal Project are graphic design and advertising/marketing.

Focused Guiding Question/goal: How can I use graphic design to promote and raise money for various charities?

Area of Interaction (AoI): Community and Service Justify and explain how your chosen personal project fits into the above stated AoI and guiding question. My Personal Project fits into the Community and Service AoI because the purpose of it is to promote and fundraise for charities which benefit people in the community, country or world.

D escribe the process you will carry out to address your personal project guiding question Outline a detailed plan and timeline of what you hope to achieve. (Recognize plans can change, but only if there is a plan). You will want to take into account the deadlines that have already been set by the school (see page 2 of this guide)
 * Plans || Approximate Deadline (Italic dates are predetermined and can't be compromised) ||
 * //Submit stages 2 and 3 via email// || //May 11// ||
 * Write a survey, consult parents || May 16 ||
 * Find out how to make the survey online; make it. || May 17 ||
 * Contact Bialik, try to get permission to survey kids and possibly sell the pins there in September/October || May 18 ||
 * Make sure process journal is up to date || May 23 ||
 * E-mail the survey to Upper School. || May 25 ||
 * Survey ends at York || June 5 ||
 * //Exam Week// || //June 8 - June 12// ||
 * Make sure process journal is up to date || June 13 ||
 * Go to Bialik to survey (if permission is given) || June 15 ||
 * Analyze survey results, make a list of top charities || June 18 ||
 * //Last day of school// || //June 19// ||
 * //Summer Vacation starts// || //June 20// ||
 * Contact top 3 charities for permission / let them know what I am doing. If don't agree, try next charities on list. || June 20 ||
 * Revise and Finalize Investigate stage: design brief, relevance, design specification, test for final product. || June 21 ||
 * //Pre Camp// || //June 24 - June 27// ||
 * Finish all research, including books, internet, interviews, emails, learn about the charities chosen, etc || June 28 ||
 * //Camp starts// || //June 29// ||
 * Make sure process journal is up to date || July 4 ||
 * Come up with several pin designs. Consider Pros and Cons, measure against design specs || July 12 ||
 * Decide on pin designs || July 16 ||
 * Make a list of materials needed, decide how many pins to make || July 18 ||
 * Find out where to buy or get the materials, estimate total price to come up with an approximate budget || July 19 ||
 * Make sure process journal is up to date || July 25 ||
 * Attain all or most of materials || July 25 ||
 * Start thinking about posters. Research more advertising techniques if needed || July 26 ||
 * Draft several poster ideas || August 9 ||
 * //Camp ends// || //August 14// ||
 * Make sure process journal is up to date || August 15 ||
 * Select posters to produce, consult family/friends || August 16 ||
 * Make one copy of each poster, by hand or on the computer || August 23 ||
 * Have all pins completed || August 30 ||
 * Make sure process journal is up to date || September 5 ||
 * //Summer Vacation ends// || //September 8// ||
 * //First day of school// || //September 9// ||
 * Speak to someone at school and get permission to sell pins during week of the 28th, and to put up posters. Show posters if needed || September 15 ||
 * Photocopy the posters (at Staples or FedEx) and make sure that I have tape to put them up with. Verify permissions || September 19 ||
 * Put up posters around the school, possibly advertise on the school website this week || September 21 ||
 * Make sure process journal is up to date || September 26 ||
 * Sell pins at lunch this week || September 28 ||
 * //Meet with mentor, have project complete or nearly complete// || //September 30// ||
 * Pin sales end, take down posters || October 2 ||
 * Find out how much money was made || October 4 ||
 * Make sure process journal is up to date || October 10 ||
 * Complete evaluate stage || October 12 ||
 * //Meet with mentor, project complete// || //October 16// ||
 * Make sure process journal is up to date || October 31 ||
 * //Meet with mentor, submit first draft of report// || //November 6// ||
 * Make sure process journal is up to date || November 21 ||
 * //Personal Project Showcase// || //November 26// ||
 * Make sure process journal is up to date || December 5 ||
 * //Final submission of Personal Project (hard copy, electronic copy, process journal, evidence)// || //December 11// ||

__EDIT__ - New Schedule for the last 13 Weeks of Personal Project
**By September 23** - Make a list of materials and try to find out where to buy things, start coming up with some pin designs, consider contacting charities for permissions (?), continue researching marketing/advertising in preperation for making the posters.
 * By September 28** - Decide on pin designs (or at least narrow down to a few), buy materials, decide on poster designs (or at least narrow down to a few), start making pins.
 * By October 2** - Meet with Ms Verkouille, get permission to sell pins and put up posters, photocopy posters, put posters up around the school, email the Upper School announcing pin sales.
 * October 5-8** - Sell pins at lunchtime, also try to sell out of school i.e. family friends, etc
 * October 16** - Project will be complete. Allowing 8 days prior to this day to catch up if needed.

Marketing/Business Plan
1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Who’s in charge? a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Me 2.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Who will work on the project? a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Me b.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Crucial Pins 3.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> What’s the purpose of the project? a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Why was this plan produced? 4.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> To promote and raise money for two charities 5.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> What are the goals of the project? a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> To design and sell pins promoting the issues that the charities deal with b.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Raise money for the charities 6.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Situational analysis a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Product <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> What are the products of this project? 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Button pins <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> ii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Pricing 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> The pins cost $0.40 each 2.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> I am able to get the money to cover the cost of the pins as a donation from my parents a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> therefore all proceeds will go to the charities 3.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> $2 is reasonable a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> $1 to each charity = 50/50 <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> iii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Distribution – how will it be accessible to my target audience? 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Selling at school (at lunchtime) 2.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Going around to younger homeroom classes 3.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Selling to family friends b.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Target Market <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Approach – how can I reach them? 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Posters around the school 2.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Email 3.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> In person – my friends 4.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> On Facebook 5.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> On my school’s website <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> ii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Demographic/psychological profile – gender, income, age, education, attitudes, lifestyles, purchasing characteristics 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Probably about 1:1 male to female ratio 2.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Age ranges from 12-13 to 17-18 in the upper school a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Older or younger for out of upper school 3.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Since a pin costs $2, income isn’t an issue 4.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Attitudes a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Pull forces which will convince them to buy the pins <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> “it’s for charity” <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> ii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Aesthetics <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> iii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Supporting my personal project b.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Push forces which will prevent them from buying the pins <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Didn’t know about it ahead of time <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> ii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Selling period is too short <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> iii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Don’t want to donate to the charities I selected 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Unlikely <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> iii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Market size estimates: what is the largest possible market if all buy? What percent of the potential market will buy? 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> About 300 kids in the upper school a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> + faculty b.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> + family and friends 2.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> I would assume that about 80% of the market will purchase a pin a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> 240, + faculty, + family and friends 7.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> What is the expected traffic and revenue? a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Survey results <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> 86% donate to charity anyways 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> +/- 80% will probably purchase one pin 8.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> What is the promotional plan? a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Tactical decisions <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Promotion 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Message or theme a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> “Save Our Future” <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Children are the next generation, lets support them <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> ii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> They cant do anything in a world that’s falling apart, lets protect the environment for them <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> iii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Both text and images for pins 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Canadian Feed the Children and Greenpeace Canada a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Animals, environment, children, poverty b.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Collect your toonies / save the toonies <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> What $2 can buy in developing worlds <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> ii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Convert to other currencies to give perspective 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Toonie = meal, for example <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> iii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Then change the poster to toonie = pin 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Connection between the pin and the cause it supports <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> iv.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Both text and images for pins 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> OSPCA and Daily Bread Food Bank a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Animals, poverty, homelessness c.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> 9.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> What is the estimated schedule and costs a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Total <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Around $100 for pins (donated from parents) <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> ii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Estimated $15 if each page costs $0.50 to print (or photocopy) 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Total of about $115 total expenses (keep in mind that only $15 goes out of the income since pins are donated) b.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Media used <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Posters 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Target: students and teachers walking around the school building <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> ii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Email 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Target: all students and teachers, regardless of whether they are at school at the time <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> iii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Homeroom classes 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Target: younger grades i.e. 7-10 (11’s and 12’s don’t have a permanent class they go to every day so it would be a waste of time) <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> iv.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Website 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Target: students, teachers and parents, regardless of location <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> v.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Personal communications 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Target: my friends, people in my grade (people that I know well), my teachers, my family, my family friends. 10.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> What are some assumptions which the plan depends or is based on? (If X doesn’t happen, then I can’t do Y). a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Things that **must** be done or happen <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Permission to put up posters, email, go around to classes, etc <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> ii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Permission to sell the pins at school <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> iii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Good advertising so that people know about the project <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> iv.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Selling period that is long enough to consider the fact that not everyone will remember to bring money, and not everyone will be able to buy on a certain day because of other commitments 11.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Performance analysis a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Revenue vs. expenses <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> i.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Expenses are $115, but I only have to take care of about $15 <span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> ii.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> If 80% of students buy pins (240 pins), $480 will be made 1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> +faculty, +family and friends a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> About $500 made therefore about $250 to each charity

List __all__ the resources needed to carry out your personal project (this includes print sources, people, organizations, community services).

= = = = = =

= = = = =IV. Creation= **STAGE 4 CREATING the PERSONAL PROJECT**

After research, choosing the best technique and planning you are now ready to create your personal project.

Ask yourself the following:

Have I written in my process journal regularly? Have I taken photographs (if applicable) at various steps? Have I attained all the materials that I need?

Greenpeace:


Canadian Feed the Children:

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= =

= = = = = = =V. Evaluation and Reflection= ** Writing the Personal Project Report FIRST DRAFT DUE DATE: November 6th
 * STAGE 5 EVALUATING and REFLECTING
 * **CONTENTS** || Yes or No ||
 * I have a contents page written with sections labeled introduction, description of research, process, analysis of process, conclusion, bibliography, appendices (if applicable). ||  ||
 * **INTRODUCTION** //Written in future tense approximately 1-1.5 pages// ||  ||
 * I have clearly identified my goal within its context (i.e. WHY it is important), and some background on my inspiration towards the chosen project. || ||
 * I have justified my choice of AoI focus. ||  ||
 * I have written a detailed outline of the steps taken to achieve my guiding questions, this includes a variety of resources (at least 1 print, 1 website, 1 interview). ||  ||
 * **DESCRIPTION OF PROCESS** //Written in past tense approximately 1.5-2 pages// ||  ||
 * I have described the possible techniques suitable to answering my guiding question and have justified my choice/technique. ||  ||
 * I have described my process clearly (all production steps/components) referring to my plan in the introduction. ||  ||
 * **ANALYSIS** //Divide into 2 sections research analysis and process analysis// ||  ||
 * I have reflected on the resources collected (design stage) to attain my project goal and the AoI chosen: emphasizing the value of the resources. ||  ||
 * I have considered if the AoI is well connected to the resources. ||  ||
 * I have supported my arguments thoughtfully with evidence. ||  ||
 * I have reviewed my goal: challenges and achievements. ||  ||
 * I have reviewed the process (plan and doing phase): considered the timelines, ease/challenge of 'doing': reliance upon others/experts, materials/equipment. ||  ||
 * Review if your chosen AoI is effective in your project process. ||  ||
 * //*Analysis is not description which is telling. Rather identifying factors that shaped the idea/point. It can be comparing and contrasting. It may also be understanding the significance.// ||  ||
 * **CONCLUSION** ||  ||
 * I have analysed the outcome: the strengths or weaknesses in my final outcome/project? ||  ||
 * I have considered how to improve upon the project. ||  ||
 * I have shared new insights gained about the project. ||  ||
 * **BIBLIOGRAPHY** ||  ||
 * I have completed an annotated bibliography following a format outlined in the Bibliographic Resources tab. ||  ||
 * I have correctly cited borrowed ideas in the text of my report. ||  ||
 * **PERSONAL ENGAGEMENT** ||  ||
 * I have organized my work logically and clearly. ||  ||
 * I have met deadlines and made use of my process journal. ||  ||
 * I have shown enthusiasm and commitment. ||  ||
 * I have correctly cited borrowed ideas in the text of my report. ||  ||
 * **PERSONAL ENGAGEMENT** ||  ||
 * I have organized my work logically and clearly. ||  ||
 * I have met deadlines and made use of my process journal. ||  ||
 * I have shown enthusiasm and commitment. ||  ||
 * I have shown enthusiasm and commitment. ||  ||

WRITING the SECOND DRAFT and SUBSEQUENT DRAFTS

Do not expect your first written version to suffice. Check your project with the ASSESSMENT CRITERIA and YOUR MENTOR.

Have the first draft read by, for example, a peer, a parent, or your mentor and ask for feedback. After consulting with one or all of the above persons you are ready to edit your draft. Remember that this draft should be as complete as possible and follow the structure outlined in section B of this booklet. The more editing the closer your report will likely meet the assessment rubric. FINAL COPY - DUE DECEMBER 12, 2008

The written piece should not exceed 4000 words.

=Resources and Bibliography=

= Process Journal = (up to the survey)

Sept 1-9 I spent about an hour researching and writing up this business/marketing plan. I was able to modify my charity choices and narrow them down to 2 charities per plan (I have two possible plans at the moment). The reason for this is that I think it will allow me to have more of an impact, because I will be able to donate more money to each charity. Also, I have changed my process of determining how the money gets split up. Originally I wanted to allow the person purchasing the pin to decide what to donate his or her money to based on which pin they buy. The problem with this is that if people like a certain pin more because of aesthetics, they would buy it and donate to that charity, but without considering what the charity focuses on. I then thought that I should allow them to choose which charity to donate their money to, regardless of which pin they buy. However, that means that most people would donate to the more well-known charity which a) limits my charity choices and b) means that one charity will get a lot more money than the other. I have settled on simply giving 50% to one charity, and 50% to the other charity - regardless of which pin is chosen. This also makes it easier to sell the pins because I can gather all the money up together (and not have to have two separate "containers" for each of the charities).